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Job Post: Social Media Trainee
August 27, 2024
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As a Social Media Trainee, you will be responsible for managing and enhancing our brand’s presence on Instagram and TikTok.

JOE & THE JUICE

COMPANY INFORMATION

Our vision is to become the first truly global people-centric food & beverage brand by offering a healthy, convenient, and ambient experience when entering our universe. To achieve this, we strive to create a culture based on our virtues and operational excellence within our four company focus areas: A high degree of Employee Engagement, leading to a high employee retention level, and hereby delivering great Guest Experiences, ensuring a strong Financial Performance.

Our unique Company culture is the backbone of our company’s success, which relies on our employees to adhere to and promote our company virtues: Positive Attitude, Inclusion, Social Ties, and Growth.

JOB SUMMARY

Position title: Social Media Trainee

Reports to: Director of Brand and Communications

Job Location: London

Job Description:

As a Social Media Trainee, you will be responsible for managing and enhancing our brand’s presence on Instagram and TikTok. Your key responsibilities will include handling direct messages (DMs) on social media platforms, ensuring prompt and engaging communication with our followers. You will also create content for TikTok, producing 3-4 original or trend-adapted videos per week, and generate 1-2 Instagram Reels weekly, showcasing our products, lifestyle, or brand story.

In addition, you will actively engage with tagged posts and relevant brand hashtags by liking, commenting, and sharing content to foster community interaction and brand loyalty. Your role will also involve participating in conversations on social media, responding to comments, and interacting with other creators to build a strong online community. You will stay updated on the latest social media trends and best practices to continuously improve our social media strategy.

Key Responsibilities

  • Insta DM Management: Respond to all direct messages on social media platforms, ensuring timely and engaging communication with our followers. Reposting 5-6 stories a day onto stories from DM management.
  • Content Creation for TikTok: Produce a minimum of 3-4 TikTok’s per week aligning with original creative content, or by taking on current trends and adapting to the JOE & THE JUICE TikTok personality.
  • Engagement: Actively engage with all tagged posts and content under relevant brand hashtags on Instagram and TikTok by liking, commenting, and sharing relevant content to foster community interaction and brand loyalty.
  • Instagram Reels Creation: Create 1-2 Instagram Reels per week that highlight our products, lifestyle, or brand story in a creative and engaging manner. This can be recycled from TikTok if and when the content translates cross-platform.
  • Community Building: Participate in conversations on social media platforms, respond to comments, and interact with other creators to build a strong online community and presence.
  • Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices to continuously improve and support our social media strategy.

Skills include

  • Use of video editing apps like Canva/Splice.
  • Adobe Premier Pro use is preferable but not mandatory.
  • Strong understanding of social media platforms, especially Instagram and TikTok.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to produce engaging content in application to Joe.

The Process

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